elenafrontiñan
Qeres Formación
Product Designer - 3 months
Product design
UX
UI
strategy
User Persona, Wireframes, Flowchart, Information Architecture, Design System, Notification System, Pitch Deck
Summary
The Challenge:
Qeres Formación, an online education platform specializing in training physiotherapists and nurses, needed a new multi-device platform. The goal was to allow students to track their progress from any device and offer them the ability to create personalized learning paths, making education accessible from anywhere.
The Solution:
We set out to design a responsive platform that not only provided access to the entire course catalog but also enabled students to monitor their educational progress, communicate with instructors, and store their certificates—all in one place.
The Approach
We began by diving into user research to understand our target audience: a young, healthcare-trained demographic with limited time. To ensure we met their needs, we explored various educational formats and delivery methods, benchmarking against top platforms like Udemy, Platzi, Crehana, edX, and Duolingo. This research allowed us to identify the key features that would form the foundation of our development roadmap.
Since the previous system was a SaaS solution, we had to build the platform from the ground up. This involved creating a new design system that reflected Qeres Formación’s brand identity, particularly its strong presence on social media.
User-Centered Research:
We conducted an internal research to understand the needs and preferences of our young, time-constrained audience in the healthcare sector. Based on different Analytics metrics we came to the conclusion of that our user persona was a young adult working in healthcare, such as doctors, physiotherapists, or nurses, who are committed to continuous learning but struggle to find time for it due to their demanding schedules.
This insight guided us to design a platform that offers flexible, bite-sized learning modules and easy access across devices, enabling users to fit education into their busy lives seamlessly.
Benchmarking:
We analyzed leading educational platforms to gather insights on effective content delivery methods and user engagement strategies. Our main insights were:
Showing the progress in different ways was pretty important
Great information architecture is key: They needed a good way to search for the course they were looking for
Having their certificates located and easy to access
Design System Development:
A new design system was crafted from scratch, aligning with the company’s social media-driven brand identity. This system ensured a consistent and engaging user experience across all devices.
Through this design system the developers were able to continue adding futures even when I was outside the project with a cohesive user experience.
The Result
The Result
In just three months, we successfully launched a responsive platform that exceeded user expectations. Students gained seamless access to their chosen courses, could easily track their progress, communicate with instructors, and securely store their certificates.
My learnings
Calendar
Course progress
My profile
This enhanced platform not only improved the user experience but also played a crucial role in helping Qeres Formación secure its first round of funding.
Want to know anything else about me?
If you've enjoyed exploring my work and have an exciting project in mind, I'd love to hear from you —- let's create something amazing together!
© 2024 Elena Frontiñán Jareño. All rights reserved.